October 31, 2020

Yorkshire’s own cheddar – The Wensleydale Creamery launches Yorkshire Cheddar

The Wensleydale Creamery, the famous Yorkshire Cheese-maker has announced the expansion of its award-winning Yorkshire dairy portfolio with the launch of Yorkshire Cheddar.

Lovingly handcrafted using local milk, by the Wensleydale Creamery’s team of skilled and passionate cheese-makers, Yorkshire Cheddar is typically aged for up to 15 months for proper strength and character.

With cheddar accounting for nearly half of the cheese market in the UK, with a spend of £1.358bn[1], it’s the perfect growth area for the business, especially with more consumers turning towards home grown British product. The Wensleydale Creamery, which prides itself on centuries of cheese-making credentials, and with global recognition for its trusted brand, is taking the entry into the cheddar market very seriously.

Wensleydale Creamery MD, David Hartley, and Wensleydale dairy farmer Robert Tiplady and son

David Hartley, Managing Director of The Wensleydale Creamery, said: “We’re thrilled to be launching Yorkshire Cheddar, made from Yorkshire milk and carefully crafted by our experienced cheese-makers. Cheddar is a signature British cheese, and we are delighted to be adding it to our range of high quality Yorkshire produce.

“The ‘Yorkshire’ food brand is fast gaining recognition for its world-class offering – it’s fantastic to be a part of this food movement, and we are particularly proud to be introducing Britain’s favourite cheese to our family, marking a new and exciting stage in our growth.

“We’ve tasted it, perfected it and considered every part of it, all to create a deliciously rich Cheddar that delivers a rounded multitude of flavours, with creamy subtle sweet, nutty notes and a savoury finish, brought together in a distinct firm and rugged textured extra mature cheddar cheese.”

Packaged in the Wensleydale Creamery’s premium style with its iconic branding, Yorkshire Cheddar will be available in 320g pre-pack and 1.25kg deli size formats, with a 200g pack joining the family shortly, adding to the Creamery’s collection of Yorkshire dairy products, including Yorkshire Wensleydale, Yorkshire Brie, Yorkshire Butter and Yorkshire Yogurt.

Yorkshire Cheddar will launch in Morrisons (northern stores) from 21stMay, along with independent retailers and the Wensleydale Creamery Visitor Centre Cheese Shop.  Plans for roll out to other retailers are currently being finalised.

[1] Kantar Worldpanel, 25th March 2018