Yorkshire’s innovative Ossett Brewing Company has unveiled a contemporary new look for the 21-year-old brewery at the launch of a modern tap room and visitor centre.
Building on a series of major capital investments in recent years, the vibrant new rebrand ‘brings a more contemporary, bold and inclusive look that pays homage to the rolling countryside of the Ossett’s Yorkshire heartland’. It will roll out across pump clip designs for the core range, seasonal beers, the company logo and POS (point of sale) materials.
The new taproom and visitor centre opened to the public on Friday 15th November. With a capacity of some 80 to 100 people it serves as both a taproom a venue for live bands and social events. Brewery tours will be offered and it will be available for hire for weddings, family celebrations and corporate events.
Alex Minett, managing director, said: “Ossett is a progressive and passionate independent brewery. Borne of family values, team work and integrity our beers have been crafted over two decades. We’ve perfected the science of producing ales of consistently high quality and honed the art of brewing beers that are accessible to all. Now our creative new branding will reflect these core values, while, with the new brewery tap, both our loyal followers and beer enthusiasts new to us will be able to sample our award winning beers in the heart of the brewery.“
Ossett has invested more than £3m over the past two years in brewing capacity, warehouse facilities and equipment and new packaging resources, together with the new SALT Beer Factory at Saltaire, Bradford. SALT is a hop forward micro-brewery and entertainment venue in a Grade II Edwardian tram-shed at the heart of the UNESCO World Heritage village.
Leading Ossett brands Yorkshire Blonde, Silver King and Excelsior are sold across the brewery’s own estate of 27 pubs alongside hundreds of free trade accounts and through selected wholesalers. Ossett has won five national and a host of regional awards since the brewery’s inception in 1998.
Co-owner, Jamie Lawson, said: “Our new tap room will be the cherry on the cake of a journey in recent years to invest in our future. It will showcase our achievements and our beers in their finest form. And our imaginative and inclusive new branding will shout out that we are a very forward looking and very proud Yorkshire company.”