For the first time ever The Great British Food Awards have introduced categories for the most impressive regional brands and Holmfirth-based Divine Gin has won best food and drink product for the North of England region after all three of its unique gins were short-listed.
The nominations were judged by a celebrity panel of chefs, experts and critics including The Hairy Bikers, Michel Roux Jr and Monica Galetti. With the hospitality industry being under so much strain recently, these prestigious awards are fantastic for boosting small businesses exposure and popularity.
Ray Woolhead, Managing Director, said: “We are overwhelmed to be crowned north of England winners. 2020 has been a challenging year where we have learned to adapt the business to maintain operations. This award makes all the hard work worthwhile.’
Rachel Woolhead, Head of Marketing (and Chief Taste Tester!), added: “Winning this award alongside such fierce competition is phenomenal! We hope through this competition people will explore small food and drink companies and discover new and exciting products – and naturally drink more Divine!”
The Great British Food Awards were launched in 2014 to “celebrate the country’s finest artisanal produce, as well as the hard-working people behind the scenes.” R2 Distillers Ltd’s gins had to go through three rounds to reach the top position in the North including vigorous taste testing from both enthusiasts and celebrities, then judgement of the brand as a whole by Booth’s Supermarket professional buying team.
Divine Gin offers a beautiful range of spirits: Divine vodka, Raspberry Gin, Strawberry and Kiwi Gin, and the hallmark – Divine London Dry Gin. The company was started by alcohol industry Husband and Wife power duo Raymond and Rachel Woolhead in 2014 in the idyllic village of Holmfirth, West Yorkshire.. The design of the brand is based around wings and an angelic look. This comes from the pair meeting and serving in the Royal Air Force and a peculiar series of events involving a bird flying in through the downstairs window!
The perfect serve for a Divine Gin, a bold, smooth Gin and Tonic satisfying all aspects of the palate with spicy and aromatic tones. 50ml Divine London Dry, Fever-Tree Mediterranean tonic, two slices of Pink Grapefruit (unless British strawberries are in season!).