Premium food hall, Weetons of Harrogate, is elevating its butchery counter to the next level with the introduction of an ‘extra-matured’ range of 42 day aged local beef as well as a new selection of homemade charcuterie.
Following the successful installation of a dry ageing cabinet in store in December, customers can now enjoy the benefits of extra matured dry aged beef which will be available in all the prime cuts including steaks (sirloin, rump, rib eye, T-bone), carvery ribs, Cote du Boeuf and rolled sirloin.
“All of our beef is ethically produced and comes from within a 20-mile radius of the store,” says head butcher, Colin Robinson. “Dry ageing improves the eating quality of the beef. It deepens the flavour and enhances the tenderness and texture by enabling the muscle fibres to break down in a controlled environment. We already dry age our beef to 28 days but we’re delighted to be able to offer an ‘extra-matured’ range which deepens the flavour even further.”
Launching alongside the 42 day dry aged beef is a new range of homemade charcuterie made from traditional breeds of pig such as Large White, Saddleback , Welsh and Gloucester Old Spot. Sourced from head butcher Colin Robinson’s family farm in Pateley Bridge, customers can now sample the delights of slicing and snacking salamis, chorizo, air dried ham, and sliced and cubed pancetta, all of which -have been made in-store by the highly experienced butchery team.
Executive Chef and food hall manager, Kevin Ingram, is also excited about the new products: “Here at Weetons we want to make the most of our delicious locally sourced produce. Not only do we use our own meat in the Chef To Go ready meals but also on the deli and in the restaurant and I’m really looking forward to incorporating the new charcuterie into our Spring Menu.”
In other news Weetons has joined forces with award-winning fishmonger Ramus Seafoods to present ‘the finest produce from Yorkshire and beyond’. Now proud partners in the original Ramus shop on South Hawksworth Street, Ilkley, Weetons and Ramus are offering an extensive range of premium products including a full delicatessen counter with lunch offer, fine wines, local provisions, and of course the fabulous fish counter.
James Murray, Head of Food for Weetons & Ramus, said: “It is a logical move to link two of Yorkshire’s finest brands in terms of quality and range and we are really excited to be complementing the Ramus range with our award-winning deli counter, locally produced condiments and gifts.”
Ramus store manager, Adam Gregory, added: “We are really pleased to welcome Weetons to Ilkley. We know that our customers appreciate great quality and excellent Yorkshire value and we’re hearing really positive feedback from them so far. Not only can you now pop in and pick up a delicious freshly made sandwich for lunch, but you can order your supper at the same time and collect it on the way home!”
The Weetons counter will showcase its premium Chef to Go ready meal range as well as a deli counter packed with cheeses, pies, quiches and frittatas, and there will also be a top end takeaway coffee machine. Orders can be taken for hampers, gifts and the full Weetons Entertain range which can be delivered to both the Ilkley and Harrogate store.
To celebrate the opening of the Weetons Deli there will be a FREE coffee given away with every two lunch items purchased until Tuesday 3rd April.