December 3, 2020

Slingsby Gin celebrates its Yorkshire roots with launch of new TV advert

Slingsby Gin has launched its first ever TV ad with a campaign that celebrates the brand’s Yorkshire heritage and award winning flavour variant, Slingsby Rhubarb Gin. The Original Yorkshire Rhubarb Gin campaign proudly praises Harrogate as its ‘inspiration and home’, and is set to be seen by over 1.3m people across Yorkshire and the North.

Slingsby partnered with local video agency Fresh Cut Creative, based in Leeds, to capture the spirit of Harrogate and deliver it to TV screens. The ad is now live on Sky via Adsmart until 19th December across channels including Sky One, Sky Sports and Sky Cinema, as well as major mainstream channels such as Channel 4 and Comedy Central. Keep your eyes peeled, as Rudding Park’s Kitchen Garden features in a few of the scenes too – as home of the hand-grown local plants that are a key ingredient used in Slingsby Gin.

In addition to its national television debut, Slingsby has also launched a brand new product, the Slingsby Yorkshire Rhubarb Bundle. The luxury gift set is designed to be the perfect present for friends and family this festive season (or for yourself, get it to the top of your Christmas wish list!). The set includes three sizes of Slingsby Rhubarb Gin, branded highball glass, two Fever-Tree elderflower tonics, two Fever-Tree ginger ales and a Spirit of Harrogate gift bag. It couldn’t be easier for Gin lovers get their hands on the tipple, simply purchase the set online at www.spiritofharrogate.co.uk or from the Spirit of Harrogate experience store for £60 (once re-opened on 2nd December), and raise a glass to Slingsby this Christmas.

Co-Founder of Spirit of Harrogate, Marcus Black, comments: “It’s a dream come true for us to bring Slingsby to your TV Screens. Our loyal fan base mean so much to us and without your support we wouldn’t be the number one choice for Rhubarb Gin – so thank you so much for supporting us, especially in what has been a really difficult year. We’re so proud of the ad and have really enjoyed working with local suppliers who have so perfectly captured our brand ethos, and we hope you all agree that our love for our home-town of Harrogate shines through. ”

Multi award-winning Slingsby Yorkshire Rhubarb Gin began life as a development gin in the brand’s store and experience in Harrogate. Made using locally sourced botanicals, Slingsby took their classic London Dry and masterfully infused this with the finest Yorkshire rhubarb sourced from the famous ‘Rhubarb Triangle’. These unique ingredients are complemented with water drawn from the world-famous Harrogate aquifer, pure single grain spirit, and a handful of the finest ingredients sourced from around the world. The pink gin trend shows no signs of slowing down and Slingsby Gin is proud to have been one of the first in the rhubarb gin category.