August 2, 2021

Ossett Brewery promotes three brewpub champions into new look core range

West Yorkshire’s Ossett Brewing Company has taken in three ‘shining star’ beers from its brewpubs to relaunch under the mothership brand.

The fast growing trio of White Rat, Black Voodoo and Butterley will now all be brewed at the main brewery under the Ossett banner while retaining their own distinctive new look.

Sales of the hoppy pale ale, White Rat (4.0%abv) – originally brewed at the Rat Brewery housed underneath the Rat and Ratchet pub in Huddersfield – have soared in recent times, gathering a cult-like following. To keep up with current demand for this excellent beer, White Rat has been successfully brewed at Ossett over than the past three years.

Now, Fernandes’ Black Voodoo-renamed Voodoo (5.0%abv) – chocolate orange stout and Riverhead’s Butterley (3.8%abv) Yorkshire bitter, have joined White Rat from their respective homes in Wakefield at Fernandes Brewery Tap & Bierkeller and in Marsden, Huddersfield at the Riverhead Brewery Tap to increase production. 

Owner, Jamie Lawson, has stated that the brews will be faithfully replicated at the main brewery. He said: “These shining stars of our microbreweries enjoy an ever-growing fan base, but increasing production in their home breweries was not possible. It was time to firmly place them under the Ossett portfolio.

“Demand for White Rat is now pretty much on par with our leading brew, Yorkshire Blonde, which is quite incredible. As true White Rat fans know, we have brewed it successfully at Ossett for over three years. So I can assure any doubting diehard fans that the beer remains as brewed previously. If anyone says differently, well, that’s fantasy, just fake news. 

“I can also reassure Black Voodoo and Butterley fans that the character of the brews will remain untouched. We have simply tweaked the design but certainly not the beer. The creative new branding is presented in a more clean and modern way, allowing the trio to sit alongside the ever so popular Ossett core range, Yorkshire Blonde, Silver King and Excelsius.”

Ossett has won many national and regional awards since the brewery’s inception in 1998. Last year Ossett collected three major accolades form the World Beer Awards. Silver King (4.3%abv) claimed gold in the English Pale Ales category while premium Excelsius (5.2%abv) was runner up with silver. Further acclaim came with Yorkshire Treacle (4.8% abv) snatching silver in the hotly contested UK Flavoured Porter and Stouts category. The business was also hailed as Brewery of the Year 2020 in the Leeds and West Yorkshire Prestige Awards.

Ossett owner Jamie Lawson (left) with Nadir Zairi, Ossett Brewery Managing Director, launch the new look brews