October 20, 2018

Hilton Hotels & Resorts launches ‘Pride Colada’ cocktails in time for this weekend’s Sheffield Pride

In celebration of LGBTQ events taking place in Sheffield this summer, Hilton Hotels & Resorts has launched a rainbow range of ‘Pride Colada’ cocktails. Available in the six colours of the Pride flag, but all with the same well-known coconut flavour, the celebratory drinks also offer a meaningful message; regardless of how we appear on the outside, we are all the same on the inside.

Available at Hilton Sheffield during Sheffield Pride from 28 – 29 July, guests will not be able to request a specific colour, instead they will be randomly offered one of the six options to convey a message of equality. Each variation will still taste just the same as the famous original Piña Colada, which was, in fact, invented in 1954 at the Caribe Hilton in Puerto Rico, before going on to be a staple on cocktail menus across the globe.

Andreas Lackner, Head of Hilton Hotels & Resorts for EMEA, said: “We actively champion equal rights for all and, through the launch of the Pride Colada, we’re continuing to create and demonstrate moments that matter. Diversity is at the core of our values and the LGBTQ community is close to our hearts at Hilton, reflecting our principles of equality and inclusivity. We are proud to see so many Team Members across our UK Hilton Hotels & Resorts properties eager to support this initiative and wish everyone a memorable and Happy Pride.”

The ‘Pride Colada’ will also be available at properties across the UK during Pride events, including Leeds, as per the following:

More participating hotels are set to be confirmed in the run up to other Pride events across the country.

Hilton has previously been recognised as a Best Place to Work for LGBTQ Equality for four consecutive years by the Human Rights Campaign Foundation. This year Hilton has been supporting LGBTQ events and causes across the world including being National Presenting Sponsor for Capital Pride alongside the Hilton float in Washington DC, local to its McLean headquarters.