Popular juice bar brand JOE & THE JUICE is set to make its Leeds debut, bringing its signature range of freshly prepared juices, speciality coffee and food offerings to Trinity Leeds.
Founded in Copenhagen in 2002 by Kaspar Basse, the company has grown into a global lifestyle and hospitality brand with more than 500 stores worldwide. Its first Leeds location will occupy a 3,595 sq ft unit on Trinity Street within the city centre shopping destination.
Known for its colourful juices, shakes and speciality coffee, JOE & THE JUICE also offers a menu featuring breakfast bowls and made-to-order sandwiches served in its distinctive pink packaging. The brand combines a Scandinavian-inspired aesthetic with an energetic customer experience focused on community and social connection.
The new venue will feature the company’s signature pink branding, open-counter layout and minimalist design, creating the high-energy atmosphere for which the brand has become known.
Steve Foster, Centre Director at Trinity Leeds, said: “At Trinity Leeds, we’re always looking for new and exciting ways to enhance the experience we offer our visitors, and are thrilled to welcome JOE & THE JUICE to our line-up. Renowned for its vibrant range of freshly prepared smoothies, shakes and juices, the brand is a fantastic addition to our food and drink offering, and we’re confident they will prove popular amongst our guests when they officially open.”
The addition of JOE & THE JUICE further strengthens Trinity Leeds’ food and beverage offering, following recent arrivals including Misu Tiramisu, Jerk Junction and The Savvy Baker.
For more information, visit www.trinityleeds.com.