Yorkshire sausage and burger company HECK! Food, has invested £1.5m into new state of the art sausage and burger machinery, on the back of huge demand for its vegan and chicken sausages and burgers at the beginning of 2020 in UK and rest of the world.
HECK! has launched four new vegan ranges into the UK high street in January, including its first ‘meat free’ sausage into Morrisons, which is a direct competitor to Richmond meat free and Quorn.
HECK! has upgraded the vegan factory with a £500,000 injection and installed a £1m robotic chicken sausage making machine at ‘Sausage World’ in Bedale. Other launches include a heart shaped ‘vegan valentines’ – PECK! – into Asda, a vegan frankfurter, an ultimate vegan burger and a chicken and sage chipolata.
“We are the UK’s fastest growing vegan brand and the vegan sector will be 30% of business this year, mainly export,” explains Co-Founder and Sales Director, Jamie Keeble. “We are literally taking HECK! round the world to the Middle and Far East, US and across Europe, hence the £500,000 investment into new equipment making production more efficient. We are also seeing a real growth in the ‘Megan’ market – flexitarian – as people look at introducing more plant based food into their diet and also different types of meat, such as chicken. We now sell more chicken than pork sausages and the new robotic chicken line will increase production capacity and enable us to produce over a one million sausages a day.”
HECK! Vegan is already stocked in Asda, Tesco, Waitrose, Sainsburys, Boots and Ocado and the whole HECK! range is now available in over 30,000 stores across UK and Ireland.