Fans of Cadbury Dairy Milk should head to B&K Mistry newsagents, 455 Firth Park Road, tomorrow (Saturday 3rd February 2018), where Cadbury Dairy Milk will be offered with just one unique requirement. Shoppers will be able to get their hands on a bar of their favourite Cadbury Dairy Milk chocolate in return for a knick-knack, trinket, plastic ring, forgotten keyring or even a button!
The newsagents, which will continue to trade regularly, will be stocked with a range of Cadbury Dairy Milk and the only payment accepted for these will be a selection of household knick-knacks or trinkets. With 1,000 bars to give away over the day (until stocks last), the activity will run between 8.30am and 5.30pm, welcoming chocolate fans from everywhere to come down and enjoy the nation’s favourite chocolate, delicious Cadbury Dairy Milk.
The activity brings to life the latest Cadbury TV advert and celebrates the generosity displayed by the characters that feature in it. The advert tells the story of a young girl who enters a corner shop wanting to buy a bar of Cadbury Dairy Milk. However, it’s not for her – it’s for her mum’s birthday. As the girl has never been into a shop on her own before, she attempts to emulate what she has seen her mum do and gets her purse out to pay, but inside there is only a collection of small knick-knacks. She goes to pay using these trinkets, including a button and fake diamond ring, which the shopkeeper generously accepts. Even though it leaves him out of pocket, the girl is able to leave the shop with her Mum’s favourite bar of Cadbury Dairy Milk, and a smile on her face.
In addition, Cadbury is creating a digital activation so no matter where you are in the country you can get your own bar of Cadbury Dairy Milk from our online newsagents in the same way as the real life shop.
The Cadbury Dairy Milk activity and brand new TVC are part of the first campaign under Cadbury’s new global brand platform, which shines a light on the theme of generosity and takes Cadbury back to its roots; a family brand founded on generous principles that enabled moments of real human connection by making chocolate available for everyone to enjoy and share. As part of the new platform Cadbury will be shining a light on genuine acts of kindness and true moments of human connection that are occurring every day.
For more information visit https://www.facebook.com/cadburydairymilkuk or tweet at @CadburyUK using #cadburyshop.