With the UK brewing industry more vibrant than it has ever been, it is increasingly important that Ossett Brewery represents its great beers in the most effective way. The aim is to improve perceptions of the brand and entice a new wave of beer drinkers without alienating the existing loyal customer base. To do this Ossett Brewery has gone for a more contemporary image whilst not straying too far from its traditional roots as a British cask ale producer. The company is confident that the new imagery fits well into both traditional community pubs as well as city centre bars. The new branding covers the company logo as well as the full range of permanent, seasonal and limited edition pump clips. Alongside the rebrand, Ossett Brewery has also reverted back to the ‘Science and Art Combined’ strapline which was used at the time of the company’s very first brew back in 1998.
Jamie Lawson, owner of Ossett Brewery, says: “The main company logo remains the same design but we have toned down the colours, making it fit better into a wider variety of applications. For the new pump clips we have deconstructed the full logo somewhat to create a sleeker design. We have found it difficult to effectively fit the full logo onto the front of a limited size pump clip, so we have used our ‘red bar’ only which prominently displays the company name. With a major new brewery expansion coming this Autumn, we feel we are now in a better position to elevate our brands to new successes.”
The current brewery that produces the core Ossett range will be able to extend capacity by the construction of a brand new cold storage warehouse. The decision to embark on this expansion programme was made in order to keep up with growing demand for Ossett brands such as
Yorkshire Blonde, Silver King and Excelsior. Silver King and Excelsior are both SIBA national champion beers and have been part of the core range since the brewery’s inception in 1998.
Ossett beers are sold across our own estate of 24 public houses and restaurants along with third party free trade accounts and selected wholesalers.
Work has already commenced on the site of our existing brewery and the new 12,000 sq ft warehouse is scheduled to open by the end of the year. The brewery currently employs 28 local staff and will increase its workforce by 40 over the next three years with plans to move into packaged products.