North Brewing Co triumphed in the Best Individual Design category for its Springwell Pils, which was named overall winner, while it was also Highly Commended in the Marketing Implementation category. Fellow Leeds brewery, Northern Monk, meanwhile secured the Business Innovation Award.
The SIBA Business Awards are judged by a panel of independent beer industry experts, managed by not-for-profit trade association the Society of Independent Brewers. The awards cover everything from brewery marketing, design and innovation, to efforts to make businesses more eco friendly or impactful. This year two additional categories were added to highlight the amazing work done by breweries and suppliers businesses in the face of incredible pressure from Covid. The craft beer retailing, restaurant and bar categories highlight the fantastic work being done to promote British independent craft beer, and include businesses from across the UK.
“This has been an incredibly difficult 12 months for our industry but these awards show the resilience of the British brewing industry and the amazing work that is being done by businesses across the UK,” says Neil Walker, Chair of Judges. “This was a very tough year to judge and in fact we have awarded more Highly Commended awards in 2021 than ever before, as it was so difficult to separate an incredibly impressive pack of finalists.
“Huge congratulations to all of this year’s winners, but in particular our Brewery Business of the Year Signature Brew – who gave jobs to out of work musicians when venues were forced to close and tackled loneliness and isolation with their lo-fi beer campaign – and of course our Supplier Associate of the Year Charles Faram – A company who have won the award many times over the years thanks to a passionate commitment to supporting independent brewing across the UK. This year they showed how much brewers and this industry mean to them with their support through a critical period for struggling businesses.”
This year’s SIBA Business Awards judges were beer writer and author Pete Brown, magazine Editor and freelance journalist Robyn Black, CAMRA’s Senior Campaigns Manager and former Councillor Ellie Hudspith, supporter of independent brewing businesses Elliot Colburn MP, Independent Brewer magazine Editor Caroline Nodder, SIBA’s Head of Public Affairs Barry Watts, and SIBA’s Head of Comms & Marketing Neil Walker, who chaired the judging.